What is a landing page?
A landing page is a standalone page on your website designed especially for converting potential customers into current ones. The landing page content has the specific goal of making the visitors take specific actions compared to a homepage offering a general overview of your company.
Benefits of landing page content services
A landing page website speaks directly to your consumers, addressing their specific needs and wants. Landing pages increase the chance of visitors visiting the page by removing unnecessary messages and focusing on a single one that drives action.
It is generally understood that accessing professional services is beneficial to your business in the short and long term because of the expertise offered. Using landing page content services allows you to craft your business' landing page via a team of skilled content writers and digital marketers speaking directly to your target audience.
Landing page website statistics
HubSpot has published its research data on landing page website showing that businesses with 10 to 15 landing pages lead them to having an increased conversion of 55%.
Landing pages with featured videos can skyrocket the conversion rate by up to 86%.
These statistics show that creating high quality landing page website can maximise your business' conversion, thereby maximising your business' potential.
You need to devise a solid content strategy to create an excellent landing page on a website.
Landing page in website content strategy
You need to devise a solid content strategy to identify your target audience and target their pain points. Creating a compelling message and delivering the same in the most crafty manner is needed to captivate your audience.
Your landing page website needs a clear call-to-action (CTA) button instructing visitors to act. This is the focus of your landing page in website content.
Additionally, your landing page in a website needs to be optimised for SEO to ensure that it ranks well in SERPs. Hence, targeting keywords and meta descriptions must be used in your landing page content.
A common mistake by businesses is not focusing on making landing page in websites mobile-friendly and responsive. Given the increasing use of mobiles for accessing the Internet and Google prioritising responsive design, you must consider the two for optimising SEO ranking.
Users of the Internet are impatient. They have too many options and do not need to wait infinitely for a web page to load in order to check the content. Therefore, the best practice regarding landing pages on website is to make your page load as fast as possible. A 3-second loading time is often considered ideal.
